You learn how to achieve a sustainable competitive advantage despite competition or, even better by creating a new market. In doing so, the two best-known strategy approaches are combined: the market-oriented and the resource-oriented view of strategy. According to the market-oriented view of strategy understanding the competitive landscape is crucial. This involves evaluating competitors’ strengths and weaknesses, identifying market trends, and anticipating changes in consumer preferences. According to the resource-based view of strategy, a sustained competitive advantage is achieved through strategic resources that are valuable, rare and difficult to imitate or substitute. The resource-based view of strategy also recognizes the importance of a company’s ability to adapt and innovate over time. Organizations must develop dynamic capabilities that enable them to respond to changing market conditions, technological advancements, and evolving customer preferences.