This course highlights the transformation in today’s companies towards value creation by smart services. Its aim is to provide you with tools, strategies and business models for a transformation to service-orientation.

• Service-oriented value creation for businesses
• Design of data-based services and service ecosystems
• Rapid service prototyping and testing
• Service processes and service blueprints
• Business models for value creation and value capture with smart services
• Product-service transformation in industrial environments (Industry 4.0)
• Sustainable value creation with smart services