Digital Commerce in B2C and B2B Markets

Spring Semester 2025

 

Lecture

Mondays, start February, 17, 2025, room C230

08:15-11:00 h, weekly
Assistant: Olivia André

Download Syllabus

The course "Digital Commerce" is available on moodle, so that it will be easier for you to find all information at one place. 
Enrol for the course on Moodle as soon as possible. 

Additional Information

 Guest Presentations:

 

  • Dr. Peter DOMMA, Chief Digital Officer,
    Member
    of the Executive Board, Villeroy & Boch
    Digital Commerce at a Leading International Ceramics Manufacturer
    Monday, April 7, 8.15-9.45 h, online (and hybrid in room C230)
  • Sarah SAFRI, Director Group Marketing, Swiss Marketplace Group
    Digital Commerce at a Leading Swiss Marketplace company
    Monday, April 14, 9.30-10.45 h, room C230
  • Philippe HUWYLER, Managing Director, coop.ch
    Omnichannel Retailing at coop.ch
    Monday, April 28, 9.15-11.00 h, room C230
  • Victor FRÈRE, Founder, Boost Your Company-SEO Agentur
    How to develop data-driven SEO and Google Ads-Strategies
    Monday, May 5, 9.45-10.45 h, online (and hybrid in room C230)
  • Bernhard EGGER, Managing Director, HANDELSVERBAND.swiss
    Digital Commerce in Switzerland – Swiss, European and Global Influences
    Monday, May 19, 9.30-10.45 h, online (and hybrid in room C230)