Chloé Baillod

Chloé Baillod is a graduate Assistant of the Chair of Marketing. She assists Professor Furrer with different courses. She also supervises students for their Bachelor theses and leads the research seminar of methodology in Marketing.  

Office hours

There are no office hours but appointments can be made by email. 

Address

Chair of Marketing

University of  Fribourg

Bd. de Pérolles 90, Office E432

1700 Fribourg 

Contact

Email

Tel.: +41 26 300 83 08 

• Publications

  Furrer O., Landry M., Baillod C., Yu Kerguignas J. (2024), A Research Agenda for Service Marketing, Elgar Research Agendas

  Furrer, O., Landry, M. and Baillod, C. (2024), Managing customer-to-customer interactions: revisiting older models for a fresh perspective, Journal of Services Marketing

  Furrer O., Landry M., Baillod C., Yu Kerguignas J. (2023), The interplay between physical and social servicescape: investigating negative CCI, Journal of Services Marketing, Vol. 37 No. 6, pp. 732-745.

  Furrer O., Landry M., Baillod C., Tsiotsou R.H., and Liu B.S., User/consumer-based innovation in services”, Elgar Encyclopedia of Services, F. Gallouj (EIC), C. Gallouj, M.-C. Monnoyer, L. Rubalcaba, and M. Scheuer, (eds.), Edward Elgar (2023), pp. 395-399.