Former staff

• Graduate assistants

  Mélanie Boninsegni

  Doctoral thesis (2021) - Development and validation of a multidimensional scale to measure frontline employee friendliness in service marketing contexts 

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  Jie Yu Kerguignas

  Doctoral thesis (2020) - Essays on the Practice of Strategic Marketing in the Digital Environment : A Paradox Perspective 

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  Ghizlane Arifine

  Doctoral thesis (2020) - Multi-brand loyalty : three essays on the concept and its impact on loyalty strategies effectiveness : focus on FMCG retail sector 

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  Adriana Stanciu

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  Jeremy Kolly, Dr. rer.pol.

• Student assistants

  Vittori Chiara, cand. MA

  Bielmann Antoine, cand. MA

  Rudaz Etienne, cand. MA

  Matteo Di Biase, cand. MA

  Thierry Antille, cand. MA

  Thibaud Salamin, cand. MA

  Catrina Bur, cand. MA

  Léa Todescini, cand. MA

  Joachim Wicht, cand. MA

  Cindy Auderset, cand. MA

  Nicole Schlegel, cand. MA

  Josselin Yerly, cand. BA

  Jean-Baptiste Chabrol, cand. BA