Mikèle Landry
Mikèle Landry is a graduate assistant of the Chair of Marketing. She assists Professor Furrer with different courses. She also supervises students for their Bachelor theses and leads the research seminar of methodology in Marketing.
Office hours
There are no office hours but appointments can be made by email.
Address
Chair of Marketing
University of Fribourg
Bd. de Pérolles 90, Office E432
1700 Fribourg
Contact
Tel.: +41 26 300 82 58
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Academic career
See also about Mikèle Landry
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Research interests
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Publications
Furrer O., Landry M., Baillod C., Yu Kerguignas J. (2024), A Research Agenda for Service Marketing, Elgar Research Agendas
Furrer, O., Landry, M. and Baillod, C. (2024), Managing customer-to-customer interactions: revisiting older models for a fresh perspective, Journal of Services Marketing
Furrer O., Landry M. (2023), Well-being co-creation in service ecosystems: a systematic literature review, Journal of Services Marketing, Volume: 37 Issue: 10.
Furrer O., Landry M., Baillod C., Yu Kerguignas J. (2023), The interplay between physical and social servicescape: investigating negative CCI, Journal of Services Marketing, Vol. 37 No. 6, pp. 732-745.
Furrer O., Landry M., Baillod C., Tsiotsou R.H., and Liu B.S., User/consumer-based innovation in services”, Elgar Encyclopedia of Services, F. Gallouj (EIC), C. Gallouj, M.-C. Monnoyer, L. Rubalcaba, and M. Scheuer, (eds.), Edward Elgar (2023), pp. 395-399.
Furrer, O., Yu Kerguignas, J., & Landry, M. (2021). "Customer captivity, negative word of mouth, and well-being: A mixed-methods study", Journal of Services Marketing, forthcoming.