Effects of complaint management strategies in social networks on observers' emotional attachment and brand commitment , in Optimistic Markting in Challenging Times: Serving Ever-Shifting Consumer Needs: Proceedings of the 2022 AMS Annual Conference
Silke Bambauer-Sachse, Sanja Maria Stuhldreier (2023) | Buchkapitel

Effects of corporate response patterns in social networks on brand attitudes and purchase intentions of observing consumers
Silke Bambauer-Sachse, Sanja Maria Stuhldreier, Academy of Marketing Science Annual Conference: Welcome to the New Normal: Life after the Chaos (2023) | Konferenz

Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity , in Optimistic Markting in Challenging Times: Serving Ever-Shifting Consumer Needs: Proceedings of the 2022 AMS Annual Conference
Silke Bambauer-Sachse, Ashley Young (2023) | Buchkapitel

Paradoxical fairness perceptions of dynamic pricing sequences
Silke Bambauer-Sachse, Ashley Young, Academy of Marketing Science Annual Conference: Welcome to the New Normal: Life after the Chaos (2023) | Konferenz

Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?
Silke Bambauer-Sachse, Thomas Helbling, Journal of Business-to-Business Marketing (2022) | Artikel

Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing , in From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science Annual Conference
Silke Bambauer-Sachse, Yannick Renaud, Ashley Young (2022) | Buchkapitel

Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing , in From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science Annual Conference
Silke Bambauer-Sachse, Ashley Young (2022) | Buchkapitel

Consumer reactions to dynamic pricing as a norm-breaking practice with increasing levels of company clarifications , in Celebrating the Past and the Future of Marketing and Discovery with Social Impact: Proceedings of the 2021 Annual Virtual Conference and World Congress
Silke Bambauer-Sachse, Ashley Young (2022) | Buchkapitel

Customer Cognitive Appraisals of Differential and Dynamic Pricing
Silke Bambauer-Sachse, Ashley Young, Marketing ZFP (2022) | Artikel

Effects of complaint management strategies in social networks on observers' emotional attachment and brand commitment
Silke Bambauer-Sachse, Sanja Maria Stuhldreier, Academy of Marketing Science Annual Conference: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs (2022) | Konferenz

Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity
Silke Bambauer-Sachse, Ashley Young, Academy of Marketing Science Annual Conference: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs (2022) | Konferenz

Negativ consumer reactions to dynamic pricing with personal and external criteria
Silke Bambauer-Sachse, Ashley Young, AMA Winter Academic Virtual Conference: Reconnecting and Reconceiving the Marketplace (2022) | Konferenz

Sports tourism destinations and the importance of online social networking sites
Silke Bambauer-Sachse, Carmen Sarah Einsle, Third International Conference on Technology in Physical Activity and Sport (2022) | Konferenz

Consumer reactions to dynamic pricing as a norm-breaking practice with increasing levels of company clarifications
Silke Bambauer-Sachse, AShley Young, Academy of Marketing Science Virtual Conference: Celebrating the Past and Future of Marketing (2021) | Konferenz

Customer satisfaction with business services: is agile better?
Silke Bambauer-Sachse, Thomas Helbling, Journal of Business and Industrial Marketing (2021) | Artikel

Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing
Silke Bambauer-Sachse, Yannick Renaud, Ashley Young, Academy of Marketing Science Virtual Conference: From Micro to Macro: Dealing with Uncertainties in the Global Marketing Place (2020) | Konferenz

Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing
Silke Bambauer-Sachse, Ashley Young, Academy of Marketing Science Virtual Conference: From Micro to Macro: Dealing with Uncertainties in the Global Marketing Place (2020) | Konferenz

Comparative Advertising: Effects of Concreteness and Claim Substantiation through Reactance and Activation on Purchase Intentions
Silke Bambauer-Sachse, Priska Heinzle, Journal of Business Research (2018) | Artikel

Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response
Silke Bambauer-Sachse, Priska Heinzle, Journal of Retailing and Consumer Services (2018) | Artikel

Consumer Reactions to Low vs. High Levels of Customization , in Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Silke Bambauer-Sachse (2018) | Buchkapitel

Reactance arousal in the context of comparative advertising for goods versus services: The role of claim concreteness and type of product attribute
Priska Heinzle, Silke Bambauer-Sachse, ICORIA 2018 Annual Conference (2018) | Konferenz

Short- and Long-Term Consumer Reactions to Promotions , in Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Silke Bambauer-Sachse, Laura Massera (2018) | Buchkapitel

Which effects do price promotions have on purchase intentions in post-promotion periods and what role do reductions of consumers' reference price and willingness to pay play in this context?
Silke Bambauer-Sachse, Laura Massera, Swiss Journal of Business Research and Practice (2018) | Artikel

Consumer Reactions to a Low versus High Level of Customization
Silke Bambauer-Sachse, Academy of Marketing Science Annual Conference: Back to the Future: Using Marketing Basics to Provide Customer Value (2017) | Konferenz

Consumer reactance after contact with comparative advertising: The role of independent test results and consumers’ predisposition to show state reactance – a structured abstract , in Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Silke Bambauer-Sachse, Priska Heinzle (2017) | Buchkapitel

Effects of promotion type on future purchase intentions through different types of consumer response: A structured abstract , in Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Silke Bambauer-Sachse, Laura Massera (2017) | Buchkapitel

Short and Long-Term Consumer Reactions to Promotions
Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science Annual Conference: Back to the Future: Using Marketing Basics to Provide Customer Value (2017) | Konferenz

The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising: An Extended Abstract , in Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse, Priska Heinzle (2017) | Buchkapitel

Which Dimension of Brand Globalness Matters in Advertisements? An Extended Abstract , in Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse (2017) | Buchkapitel

Which Proportion of Their Reference Price Are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions? An Extended Abstract , in Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse, Laura Massera (2017) | Buchkapitel

Consumer Reactance after Contact with Comparative Advertising - The Role of Independent Test Results and Predisposition to Show State Reactance
Silke Bambauer-Sachse, Priska Heinzle, Academy of Marketing Science World Marketing Congress (2016) | Konferenz

Consumer Reactions to Comparative Advertising: The Role of Product Type and Sensation Seeking – A Structured Abstract , in Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse, Priska Heinzle (2016) | Buchkapitel

Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims , in Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Silke Bambauer-Sachse, Laura Massera (2016) | Buchkapitel

Effects of Promotion Type on Future Purchase Intentions through Different Types of Consumer Response
Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science World Marketing Congress (2016) | Konferenz

In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes? A Structured Abstract , in Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse, Laura Massera (2016) | Buchkapitel

The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising
Silke Bambauer-Sachse, Priska Heinzle, Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends (2016) | Konferenz

The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity , in Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Silke Bambauer-Sachse, Priska Heinzle (2016) | Buchkapitel

When does the Value of Compensation Matter in Service Recovery? , in Let’s get Engaged! Crossing the Threshold of Marketing’s Engagement Era. AMSAC 2014. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Silke Bambauer-Sachse, Landisoa Rabeson (2016) | Buchkapitel

Which Dimension of Brand Globalness Matters in Advertisements?
Silke Bambauer-Sachse, Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends (2016) | Konferenz

Which Proportion of Their Reference Price are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions?
Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends (2016) | Konferenz

Consumer Reactions to Comparative Advertising - The Role of Product Type and Sensation Seeking
Silke Bambauer-Sachse, Priska Heinzle, Academy of Marketing Science Annual Conference: Rediscovering the Essentiality of Marketing (2015) | Konferenz

Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility
Silke Bambauer-Sachse, Landisoa Rabeson, Journal of Retailing and Consumer Services (2015) | Artikel

Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims
Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science World Congress (2015) | Konferenz

In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes?
Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science Annual Conference: Rediscovering the Essentiality of Marketing (2015) | Konferenz

Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
Silke Bambauer-Sachse, Laura Massera, Journal of Retailing and Consumer Services (2015) | Artikel

Service recovery for moderate and high involvement services
Silke Bambauer-Sachse, Landisoa Rabeson, Journal of Services Marketing (2015) | Artikel

The Role of Anger and Activation in the Context of Consumer Reactions to Comparative Advertising Based on Attribute Versus Price Comparisons , in AMA Summer Marketing Educators' Conference: Improving Business Practice Through Marketing Insight
Silke Bambauer-Sachse, Priska Heinzle (2015) | Buchkapitel

The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
Silke Bambauer-Sachse, Priska Heinzle, Academy of Marketing Science World Congress (2015) | Konferenz

Appropriate Strategies to Avoid or Recover Negative Customer Experiences , in Customer Experience Management
Silke Bambauer-Sachse (2014) | Buchkapitel

Can advertising compensate the detrimental effects of negative online product reviews?
Silke Bambauer-Sachse, Sabrina Mangold, Marketing Journal of Research and Management (2014) | Artikel

Effective Use of Non-monetary and Monetary Compensation in Service Recovery
Silke Bambauer-Sachse, Landisoa Rabeson, AMA Winter Marketing Edcuators' Conference (2014) | Konferenz

Under which mood and deal proneness conditions do price promotions really lead to high purchase intention?
Silke Bambauer-Sachse, Laura Massera, 43th EMAC Conference (2014) | Konferenz

Under which mood and deal proneness conditions do price promotions really lead to high purchase intention? , in Paradigm Shifts & Interactions, Proceedings of the 43th Annual Conference of the European Marketing Academy
Silke Bambauer-Sachse, Laura Massera (2014) | Buchkapitel

When does the value of compensation matter in service recovery processes?
Silke Bambauer-Sachse, Landisoa Rabeson, Academy of Marketing Science Annual Conference: Let's Get Engaged! Crossing the Treshold of Marketing's Engagement Era (2014) | Konferenz

Do consumers still believe what is said in online product reviews? A persuasion knowledge approach
Silke Bambauer-Sachse, Sabrina Mangold, Journal of Retailing and Consumer Services (2013) | Artikel

Effects of price promotions on consumer’s internal reference prices: the role of mood and need for cognition
Silke Bambauer-Sachse, Laura Massera, 20th Recent Advances in Retailing and Services Science Conference (2013) | Konferenz

Reference price reduction through repeated contacts with price promotions – the role of the saving format
Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science Annual Conference: Ideas in Marketing: Finding the New and Polishing the Old (2013) | Konferenz

Reference price reduction through repeated contacts with price promotions – the role of the saving format , in Ideas in Marketing: Finding the New and Polishing the Old
Silke Bambauer-Sachse, Laura Massera (2013) | Buchkapitel

Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong?
Silke Bambauer-Sachse, Angelique Dupuy, Association for Consumer Research North American Conference (2012) | Konferenz

Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong? , in ACR 2012 Proceedings
Silke Bambauer-Sachse, Angelique Dupuy (2012) | Buchkapitel

Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed? , in ACR 2010 Proceedings
Silke Bambauer-Sachse, Zoltan Horvath (2012) | Buchkapitel

The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet , in ACR 2010 Proceedings
Silke Bambauer-Sachse, Sabrina Mangold (2012) | Buchkapitel

Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings? , in ACR 2012 Proceedings
Silke Bambauer-Sachse (2012) | Buchkapitel

Which level of product customization is more beneficial than offering a choice of standard products?
Silke Bambauer-Sachse, 19th Recent Advances in Retailing and Services Science Conference (2012) | Konferenz

Brand Equity Dilution Through Negative Online Word-of-Mouth Communication
Silke Bambauer-Sachse, Sabrina Mangold, Journal of Retailing and Consumer Services (2011) | Artikel

Can Advertising Elements Improve Consumer Evaluations of Brand Extensions with a Moderate or Low Fit
Silke Bambauer-Sachse, Verena Hüttl, Heribert Gierl, Psychology & Marketing (2011) | Artikel

Temporal Reframing of Prices: When Is It Beneficial?
Silke Bambauer-Sachse, Dhruv Grewal, Journal of Retailing (2011) | Artikel

Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings?
Silke Bambauer-Sachse, Association for Consumer Research North American Conference (2011) | Konferenz

Which Communication Strategies Can Counterbalance Detrimental Effects of Negative Product Reviews on the Internet?
Silke Bambauer-Sachse, Sabrina Mangold, 18th Recent Advances in Retailing and Services Science Conference (2011) | Konferenz

Brand Equity Dilution Through Negative Online Word-of-Mouth Communication
Silke Bambauer-Sachse, Sabrina Mangold, 17th Recent Advances in Retailing and Services Science Conference (2010) | Konferenz

Brand Equity Dilution Through Negative Online Word-of-Mouth Communication: The Moderating Effects of Product Type and Valence
Silke Bambauer-Sachse, Sabrina Mangold, German-French-Austrian Conference on Marketing (2010) | Konferenz

Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
Silke Bambauer-Sachse, Zoltan Horvath, Association for Consumer Research North American Conference (2010) | Konferenz

Does a Marketer’s Responsibility for a Surcharge Moderate Price Partitioning Effects? , in Advances in Consumer Research
Silke Bambauer-Sachse, Sabrina Mangold (2010) | Buchkapitel

The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
Silke Bambauer-Sachse, Sabrina Mangold, Association for Consumer Research North American Conference (2010) | Konferenz

Are Temporally Reframed Prices Really Advantageous? A More Detailed Look at the Processes Triggered by Temporally Reframed Prices
Silke Bambauer-Sachse, Sabrina Mangold, Journal of Retailing and Consumer Services (2009) | Artikel

Can a Positive Mood Counterbalance Weak Arguments in Personal Sales Conversations?
Silke Bambauer-Sachse, Heribert Gierl, Journal of Retailing and Consumer Services (2009) | Artikel

Does a Marketer’s Responsibility for a Surcharge Moderate Price Partitioning Effects
Silke Bambauer-Sachse, Sabrina Mangold, Association for Consumer Research North American Conference (2009) | Konferenz

Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images , in Advances in Consumer Research
Silke Bambauer-Sachse, Heribert Gierl (2009) | Buchkapitel

Is Scaling Down Prices Really Advantageous?
Silke Bambauer-Sachse, Sabrina Mangold, 16th Recent Advances in Retailing and Services Science Conference (2009) | Konferenz

Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images
Silke Bambauer-Sachse, Heribert Gierl, Association for Consumer Research Annual Conference (2008) | Konferenz

Hängt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der Güterkategorie ab?
Silke Bambauer-Sachse, Heribert Gierl, Die Unternehmung (2008) | Artikel

Mood and Argument Strength Effects in a Personal Sales Conversation
Silke Bambauer-Sachse, Heribert Gierl, 15th Recent Advances in Retailing and Services Science Conference (2008) | Konferenz

Should Marketers Use Price Partitioning or Total Prices? , in Advances in Consumer Research
Silke Bambauer-Sachse, Heribert Gierl (2008) | Buchkapitel

Welche Effekte hat Brand Placement in PC-/Videospielen?
Silke Bambauer-Sachse, Der Markt (2008) | Artikel

Werbewirkung qualitätsbezogener Website-Elemente , in Erfolgsfaktoren der Website-Gestaltung
Silke Bambauer-Sachse, Heribert Gierl (2008) | Buchkapitel

Wirken partitionierte Preise wirklich günstiger als Komplettpreise?
Silke Bambauer-Sachse, Heribert Gierl, Der Markt (2008) | Artikel

Difficulties with Using Correlations to Determine the Relative Strength of Effects of Latent Variables
Silke Bambauer-Sachse, Heribert Gierl, Der Markt (2007) | Artikel

Effects of Price Partitioning versus Using Total Prices on Product Evaluation
Silke Bambauer-Sachse, Heribert Gierl, Marketing JRM (2007) | Artikel

Should Marketers Use Price Partitioning or Total Prices?
Silke Bambauer-Sachse, Heribert Gierl, Association for Consumer Research Annual Conference (2007) | Konferenz

Welchen Einfluss haben Coupons auf Produktbewertung und Kaufabsicht?
Silke Bambauer-Sachse, Wisu (2007) | Artikel

Werbewirkung ausgewählter Website-Elemente – eine empirische Studie am Beispiel der Internetauftritte von Pkw-Herstellern , in Vielfalt und Einheit in der Marketingwissenschaft
Silke Bambauer-Sachse, Heribert Gierl (2007) | Buchkapitel

Die Wirkung der Stimmung des Kunden im Verkaufsgespräch
Silke Bambauer-Sachse, Heribert Gierl, Der Markt (2006) | Artikel

Effects of Brand Placement in PC/Video Games on the Change of the Attitude Toward the Advertised Brand
Silke Bambauer-Sachse, AMA Summer Educators’ Conference (2006) | Konferenz

Effects of Consumers’ Mood in a Personal Sales Conversation
Silke Bambauer-Sachse, Heribert Gierl, Marketing JRM (2006) | Artikel

Effects of Mood and Argument Strength on Product Evaluation in a Personal Sales Conversation , in International Advertising and Communication
Silke Bambauer-Sachse, Heribert Gierl (2006) | Buchkapitel

Effects of brand placement in PC/video games on the change of the attitude toward the advertised brand , in AMA Educators' Proceedings
Silke Bambauer-Sachse (2006) | Buchkapitel

Effects of Consumers Mood in a Personal Sales Conversation
Silke Bambauer-Sachse, Heribert Gierl, 4th International Conference on Research in Advertising (ICORIA) (2005) | Konferenz

Effects of Website Quality Information on Perceived Product Quality
Silke Bambauer-Sachse, Heribert Gierl, 4th EMAC Conference (2005) | Konferenz

Effekte qualitätsbezogener Zusatzinformationen für Websites auf die Beurteilung von Produkten
Silke Bambauer-Sachse, Heribert Gierl, Marketing ZFP (2004) | Artikel

Werbewirkung von Website-Elementen
Silke Bambauer-Sachse, Heribert Gierl, Marketing ZfP (2004) | Artikel

Die Überzeugungskraft unattraktiver Kommunikatoren
Silke Bambauer-Sachse, Heribert Gierl, Der Markt (2002) | Artikel

Information networks as a safeguard from opportunism in industrial supplier-buyer-relationships
Silke Bambauer-Sachse, Heribert Gierl, Schmalenbachs Business Review (2002) | Artikel

Werbewirkung von Unternehmens-Websites am Beispiel von Banken
Silke Bambauer-Sachse, Heribert Gierl, Planung und Analyse (2001) | Artikel