Chair of Marketing II
The research and teaching activities of our chair cover all areas of marketing. Focus areas are consumer research, product and price strategies, complaint management, services marketing and (online) communication strategies.
Master's in Marketing:
You'll find more information here:
Detailed information about the Master's in Marketing
News
- We are pleased to welcome Martina Cimminiello, Team Lead Communications at Oscar Bravo, on November 25.
- bachelor and master theses about AI-based customer service available
- bachelor and master theses about sustainable travels available
- bachelor and master theses about marketing communications in social networks available