|
Digital Marketing Communication at Swiss Ski
|
Lukas Scheidegger, Head of Digital & Brand Marketing
|
Swiss Ski
|
Digital Marketing Communication
|
AT 2024
|
|
|
Customer centricity: How to Take Action
|
Heike Birlenbach, Chief Commercial Officer
|
Swiss
|
International Services Marketing
|
ST 2024
|
|
|
Customer centricity at Swiss Post
|
Dr. Martina Infanger, Head of Customer and Market Insights
|
Swiss Post
|
Customer Orientation and Complaint Management
|
AT 2023
|
|
|
Sales Orientation & Artificial Intelligence in Customer Relationship Management
|
Pascal Kuptz, Head of CRM, eOperations and Marketing Intelligence
|
DerTouristik Switzerland
|
Customer Orientation and Complaint Management
|
AT 2023
|
|
|
The Impact of new Technologies and AI on Customer Experience
|
Dr. Alexandra Zaugg, Senior Customer Experience Manager
|
SBB
|
Customer Orientation and Complaint Management
|
AT 2023
|
|
|
New product development and market launch
|
Reto Aeschbacher, Chief Marketing Officer
|
Scott Sports
|
Product and Price Management
|
ST 2023
|
|
|
Social Listening – Modern Research on Social Media
|
Lukas Scheidegger, Head of Digital at Scott Sports
|
Scott Sports
|
Digital Marketing Communication
|
AT 2022
|
|
|
Marketing low-involvement products in a saturated mass market
|
Christa Schwarz, Sales Development
|
Credit Suisse
|
International Services Marketing
|
ST 2022
|
|
|
Costumer Centricity at Swiss Post
|
Dr. Martina Infanger, Head of Customer Experience Management and Market Research
|
Swiss Post
|
Customer Orientation and Complaint Management
|
AT 2021
|
|
|
Customer Experience at SBB
|
Dr. Alexandra Zaugg, Senior Customer Experience Manager
|
SBB
|
Customer Orientation and Complaint Management
|
AT 2021
|
|
|
Rebranding – A once in your life experience
|
Uwe Raulf, Director Marketing/Products and Operations/Customer Care
|
Salt
|
Product and Price Management
|
ST 2021
|
|
|
Omnichannel go to market stategy
|
Reto Aeschbacher, Chief Marketing Officer
|
Scott Sports
|
Product and Price Management
|
ST 2021
|
|
|
Marketing low-involvement products in a saturated mass market
|
Christa Schwarz, Omnichannel and Sales Management
|
Credit Suisse
|
International Services Marketing
|
ST 2020
|
|
|
Customer-oriention in public transport
|
Dr. Alexandra Zaugg, Senior Customer Experience Manager
|
SBB
|
Customer Orientation and Complaint Management
|
AT 2019
|
|
|
Customer-oriented marketing at Postmail
|
Dr. Martina Infanger, CEM and Market Research Manager
|
Die Post
|
Customer Orientation and Complaint Management
|
AT 2019
|
|
|
Product management and direct distribution
|
Lea Imwinkelried, Product Manager Export
|
Nahrin
|
Product and Price Management
|
ST 2019
|
|
|
Marketing low-involvement products in a saturated mass market
|
Christa Schwarz, Private and Wealth Management Clients
|
Credit Suisse
|
International Services Marketing
|
ST 2018
|
|
|
Customer-oriented marketing in public transport
|
Dr. Martina Infanger, Senior CRM Analyst
|
SBB
|
Customer Orientation and Complaint Management
|
AT 2017
|
|
|
We are Scott Sports - Brand, Product, and Customer Journey
|
Reto Aeschbacher, Marketing Division Manager
|
Scott Sports
|
Product and Price Management
|
ST 2017
|
|
|
Concept Best 3 Star Hotels
|
Michel Wichmann, President Best 3 Star Hotels
|
Spitzhorn Hotel Saanen-Gstaad
|
Product and Price Management
|
ST 2017
|
|
|
Market research
|
Hartmut Scheffter, Managing Director
|
Kantar TNS
|
Consumer Research
|
AT 2016
|
|
|
Marketing low-involvement products in a saturated mass market
|
Christa Schwarz, Private and Wealth Management Clients
|
Credit Suisse
|
International Services Marketing
|
ST 2016
|
|
|
Customer segmentation and customer-oriented marketing in public transport.
|
Regula Merz, Head of CRM
|
SBB
|
Customer Orientation and Complaint Management
|
AT 2015
|
|
|
Technology meets emotional brand communication
|
Reto Aeschbacher, Brand & Marketing Division Manager
|
Scott Sports
|
Product and Price Management
|
ST 2015
|
|
|
Intersnack & ültje Brand Strategy
|
Tamara Bielmann, Product Manager
|
Intersnack
|
Product and Price Management
|
ST 2015
|
|
|
Value-to value segmentation@SBB
|
Regula Merz, Head of CRM
|
SBB
|
Customer Orientation and Complaint Management
|
AT 2013
|
|
|
To delight the customer is our goal!
|
Bernhard Bieri, Head of Sales Private Customers
|
PostFinance
|
Customer Orientation and Complaint Management
|
AT 2013
|
|
|
Branding Strategy at Scott Sports
|
Reto Aeschbacher, Marketing Division Manager
|
Scott Sports
|
Product and Price Management
|
ST 2013
|
|
|
Online Marketing at Credit Suisse
|
Colin Bollier/Marco Stutz, Marketing Investment Services & Products
|
Credit Suisse
|
International Services Marketing
|
ST 2012
|
|
|
How to Make the Difference?
|
Sylvie Meyer, Head of Contact Center
|
PostFinance
|
International Services Marketing
|
ST 2012
|
|
|
Ready for Tomorrow – Swisscom Managed Services
|
Michael Kerle, Head of Product Marketing
|
Swisscom
|
International Services Marketing
|
ST 2012
|
|
|
Marketing Research and Product Development at Kambly SA
|
Andrea Decurtins, Product Manager Kambly Erlebnis & Social Media Manager
|
Kambly
|
Product and Price Management
|
ST 2011
|
|
|
Product Development and Marketing Strategy at Scott Sports
|
Reto Aeschbacher, Marketing Division Manager
|
Scott Sports
|
Product and Price Management
|
ST 2011
|
|
|
Swisscom Corporate Business Services Marketing Approach
|
Michael Kerle Head of Go to Market Corporate Business
|
Swisscom
|
International Services Marketing
|
ST 2010
|
|
|
How to Meet the Service Marketing Challenge
|
Chantal Brander, Team Head Strategic Marketing Private Clients Switzerland
|
Credit Suisse
|
International Services Marketing
|
ST 2010
|
|
|
Innovation in the Services Industry
|
Markus Bütler, Chief Business Officer
|
Orange Communications
|
International Services Marketing
|
ST 2010
|
|
|
The World of Marketing at Julius Baer
|
Dr. Iris Guery, Strategic Marketing
|
Julius Bär
|
International Services Marketing
|
ST 2010
|
|
|
Customer Orientation at PostFinance
|
Sylvie Meyer, Head of Multichannel Department Market and Distribution
|
PostFinance
|
Customer Orientation and Complaint Management
|
AT 2009
|
|
|
Pricing Strategies at Switcher
|
Jean Laporte, Director of Marketing and Sales
|
Switcher
|
Product and Price Management
|
ST 2009
|
|
|
Product Development at Scott Sports
|
Reto Aeschbacher, Marketing Division Manager
|
Scott Sports
|
Product and Price Management
|
ST 2009
|
|