Research and publications

• Publications
  67 publications

  Book Book chapter Journal article Other

  The Strategy Planning Process: Strategic Analyses, Objectives, Options and Projects
  Rudolf Grünig and Richard Kühn and Dirk Morschett (Springer International Publishing, 2022) | Book

  Developing International Strategies
  Rudolf Grünig and Dirk Morschett (Springer Berlin Heidelberg, 2017) | Book

  Strategic International Management
  Dirk Morschett and Hanna Schramm-Klein and Joachim Zentes (Springer Fachmedien Wiesbaden, 2015) | Book

  Strategic Retail Management
  Joachim Zentes and Dirk Morschett and Hanna Schramm-Klein (Gabler Verlag, 2012) | Book

  Handbuch Handel: Strategien – Perspektiven – Internationaler Wettbewerb
  Joachim Zentes, Bernhard Swoboda, Dirk Morschett, Hanna Schramm-Klein, ed. by Joachim Zentes and Bernhard Swoboda and Dirk Morschett and Hanna Schramm-Klein (Springer Fachmedien Wiesbaden, 2012) | Book

  Fallstudien zum Internationalen Management: Grundlagen – Praxiserfahrungen – Perspektiven
  Joachim Zentes, Bernhard Swoboda, Dirk Morschett, ed. by Joachim Zentes and Bernhard Swoboda and Dirk Morschett (Gabler Verlag, 2011) | Book

  Institutionalisierung und Koordination von Auslandseinheiten
  Dirk Morschett (Gabler, 2007) | Book

  Außenhandel
  Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein, ed. by Joachim Zentes and Dirk Morschett and Hanna Schramm-Klein (Gabler Verlag, 2004) | Book

  Kooperationen, Allianzen und Netzwerke
  Joachim Zentes, Bernhard Swoboda, Dirk Morschett, ed. by Joachim Zentes and Bernhard Swoboda and Dirk Morschett (Gabler Verlag, 2003) | Book

  Retail Branding und Integriertes Handelsmarketing
  Dirk Morschett (Deutscher Universitätsverlag, 2002) | Book

  Drivers of foreign subsidiary divestment: theoretical arguments and synthesis of empirical findings
  David Schmid, Dirk Morschett (2022) | Book chapter

  How EMNEs and DMNEs can attract applicants in emerging and developed countries – a cross-national conjoint analysis on the role of country-of-origin and CSR
  Le, Bich Ngoc and Morschett, Dirk, The International Journal of Human Resource Management (2023) | Journal article

  Retailers’ foreign market exits over time: A strategic management perspective
  David Schmid, Dirk Morschett, International Business Review (2023) | Journal article

  Light Touch Goes Where? A Longitudinal Study of the Post-Acquisition Integration Paths Adopted by Chinese Multinational Enterprises
  Wu, Juan and Wang, Daojuan and Morschett, Dirk, Journal of International Management (2023) | Journal article

  Investigating the effects of institutional distance and experience on acquisition performance across emerging markets
  Martin A. Goetz, Dirk Morschett, International Journal of Emerging Markets (2023) | Journal article

  Under which conditions do manufacturing companies choose FDI for service provision in foreign markets? An investigation using fsQCA
  Jelena Jovanovic and Dirk Morschett, Industrial Marketing Management (2022) | Journal article

  Employer Attractiveness of EMNEs: The Role of CSR in Overcoming Country-of-Origin Image Constraints in Developed Host Countries
  Bich Ngoc Le and Dirk Morschett, Management International Review (2022) | Journal article

  International resource configuration of product-related services in the digital age – An analysis of its antecedents
  ovanovic and Dirk Morschett, Service Management (2021) | Journal article

  Archetypes of Driver Combinations Leading to Foreign Market Exit: An Investigation into European Grocery Retailing
  David Schmid and Finn de Thomas Wagner and Dirk Morschett, Management International Review (2021) | Journal article

  M&As by Chinese multinational enterprises in developed economies
  Juan Wu and Dirk Morschett, European J. of International Management (2021) | Journal article

  Decades of research on foreign subsidiary divestment: What do we really know about its antecedents?
  David Schmid, Dirk Morschett, International Business Review (2020) | Journal article

  Foreign market selection of online retailers — A path-dependent perspective on influence factors
  Matthias Schu, Dirk Morschett, International Business Review (2017) | Journal article

  The Influence of Localised Corporate Social Responsibility and Perceived Brand Localness on Willingness to Buy at a Foreign Grocery Retailer
  Marta Keane, Dirk Morschett, Marketing ZFP (2017) | Journal article

  Internationalization Speed of Online Retailers: A Resource-Based Perspective on the Influence Factors
  Matthias Schu, Dirk Morschett, Bernhard Swoboda, Management International Review (2016) | Journal article

  Reducing the Negative Effect of Consumer Ethnocentrism on Patronage Behaviour at Foreign Retailers
  Marta Keane, Dirk Morschett, Marketing ZFP (2016) | Journal article

  Explaining the differing effects of corporate reputation across nations: a multilevel analysis
  Bernhard Swoboda, Cathrin Puchert, Dirk Morschett, Journal of the Academy of Marketing Science (2015) | Journal article

  Retailer corporate social responsibility
  Hanna Schramm-Klein, Dirk Morschett, Bernhard Swoboda, Dr Anne Wiese, Associate Professor Ste, International Journal of Retail & Distribution Management (2015) | Journal article

  Establishment of Online Shops by SME Retailers and Wholesalers - A Rational Decision or Institutional Pressure?
  Dirk Morschett, Matthias Schu, Marketing ZFP (2014) | Journal article

  Preferences and Performance of International Strategies in Retail Sectors: An Empirical Study
  Bernhard Swoboda, Stefan Elsner, Dirk Morschett, Long Range Planning (2014) | Journal article

  Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior
  Hanna Schramm-Klein, Joachim Zentes, Sascha Steinmann, Bernhard Swoboda, Dirk Morschett, Business & Society (2013) | Journal article

  Internationalization of the Second Degree: Process Drivers and Restrictions in Modern MNCs
  Nicolas Lohr, Dirk Morschett, Academy of Management Proceedings (2012) | Journal article

  Does Centralising Global Account Management Activities in Response to International Retailers Pay Off?
  Bernhard Swoboda, Andrea Schlüter, Edith Olejnik, Dirk Morschett, Management International Review (2012) | Journal article

  Changes in foreign operation modes: Stimuli for increases versus reductions
  Bernhard Swoboda and Edith Olejnik and Dirk Morschett, International Business Review (2011) | Journal article

  International SME Alliances: The Impact of Alliance Building and Configurational Fit on Success
  Bernhard Swoboda and Markus Meierer and Thomas Foscht and Dirk Morschett, Long Range Planning (2011) | Journal article

  Cross-channel integration – is it valued by customers?
  Hanna Schramm-Klein, Gerhard Wagner, Sascha Steinmann, Dirk Morschett, The International Review of Retail, Distribution and Consumer Research (2011) | Journal article

  Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?
  Dirk Morschett, Hanna Schramm-Klein, Bernhard Swoboda, Journal of International Management (2010) | Journal article

  The impact of culture on brand perceptions: a six‐nation study
  Thomas Foscht and Cesar Maloles and Bernhard Swoboda and Dirk Morschett and Indrajit Sinha, Journal of Product & Brand Management (2008) | Journal article

  Brand personality of retailers – an analysis of its applicability and its effect on store loyalty
  Joachim Zentes and Dirk Morschett and Hanna Schramm-Klein, The International Review of Retail, Distribution and Consumer Research (2008) | Journal article

  Entry Modes for Manufacturers’ International After-Sales Service: Analysis of Transaction-specific, Firm-specific and Country-specific Determinants
  Dirk Morschett and Hanna Schramm-Klein and Bernhard Swoboda, Management International Review (2008) | Journal article

  An intersector analysis of the relevance of service in building a strong retail brand
  Bernhard Swoboda and Frank Haelsig and Dirk Morschett and Hanna Schramm-Klein, Managing Service Quality: An International Journal (2007) | Journal article

  Internet vs. brick-and-mortar stores - analysing the influence of shopping motives on retail channel choice among internet users
  Hanna Schramm-Klein and Bernhard Swoboda and Dirk Morschett, Journal of Customer Behaviour (2007) | Journal article

  Firm‐specific influences on the internalization of after‐sales service activities in foreign markets
  Dirk Morschett, Journal of Services Marketing (2006) | Journal article

  Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers
  Dirk Morschett and Bernhard Swoboda and Hanna Schramm-Klein, Journal of Retailing and Consumer Services (2006) | Journal article

  Electronic commerce‐based internationalisation of small, niche‐oriented retailing companies
  Thomas Foscht and Bernhard Swoboda and Dirk Morschett, International Journal of Retail & Distribution Management (2006) | Journal article

  The Relationship between marketing performance, logistics performance and company performance for retail companies
  Hanna Schramm-Klein and Dirk Morschett, The International Review of Retail, Distribution and Consumer Research (2006) | Journal article

  Internationalisierung im Handel: Das Beispiel der Fressnapf-Gruppe
  Dirk Morschett and Michael Neidhart, WiSt - Wirtschaftswissenschaftliches Studium (2006) | Journal article

  Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives
  Dirk Morschett and Bernhard Swoboda and Thomas Foscht, The International Review of Retail, Distribution and Consumer Research (2005) | Journal article

  Perspektiven und Strategien der Verbundgruppen in Handel und Handwerk
  Joachim Zentes and Dirk Morschett, Zeitschrift für das gesamte Genossenschaftswesen (2003) | Journal article

  Repositionierungsentscheidungen im Einzelhandel am Beispiel der kanadischen Kaufhauskette Eaton's
  Dirk Morschett, Bernhard Swoboda, WiSt - Wirtschaftswissenschaftliches Studium (2003) | Journal article

  Gestaltung und Steuerung von Kooperationssystemen im Handel
  Dirk Morschett and Michael Neidhart, Controlling (2003) | Journal article

  Konzeptualisierung und Operationalisierung des Markenwerts von Einkaufsstätten
  Dirk Morschett, Marketing ZFP (2002) | Journal article

  Unternehmensentwicklung in internationalen Märkten am Beispiel der KBE GmbH
  Bernhard Swoboda and Dirk Morschett, WiSt - Wirtschaftswissenschaftliches Studium (2002) | Journal article

  Urban Entertainment Center
  Bernhard Swoboda and Dirk Morschett, WiSt - Wirtschaftswissenschaftliches Studium (2001) | Journal article

  Strategy Planning Process
  Rudolf Grünig and Richard Kühn and Dirk Morschett , Springer International Publishing (2022) | Other

  Kundenbindung im vertikalen Marketing
  Bernhard Swoboda and Dirk Morschett , Springer Fachmedien Wiesbaden (2017) | Other

  Retail Branding – Strategischer Rahmen für das Handelsmarketing
  Dirk Morschett , Springer Fachmedien Wiesbaden (2013) | Other

  Herausforderungen des Handelsmanagements
  Joachim Zentes, Bernhard Swoboda, Dirk Morschett, Hanna Schramm-Klein (2013) | Other

  Distanzhandel – Online-Shops und andere Formen
  Dirk Morschett , Springer Fachmedien Wiesbaden (2013) | Other

  Disintermediation in Distribution Channels – A Transaction Cost-based Analysis of Wholesalers
  Dirk Morschett , Gabler Verlag (2012) | Other

  Retailing in Switzerland - Players, Strategies and Developments
  Dirk Morschett and Thomas Rudolph and Johannes Bauer and Annett Donath and Niklas Meise , Gabler (2009) | Other

  Contract Manufacturing
  Dirk Morschett , Gabler Verlag (2005) | Other

  Formen von Kooperationen, Allianzen und Netzwerken
  Dirk Morschett , Gabler Verlag (2005) | Other

  Kooperationen, Allianzen und Netzwerke — Entwicklung der Forschung und Kurzabriss
  Joachim Zentes and Bernhard Swoboda and Dirk Morschett , Gabler Verlag (2005) | Other

  Perspektiven der Führung kooperativer Systeme
  Joachim Zentes and Bernhard Swoboda and Dirk Morschett , Gabler Verlag (2003) | Other

  Markt, Kooperation, Integration: Asymmetrische Entwicklungen in der Gestaltung der Wertschöpfungsprozesse am Beispiel der Konsumgüterindustrie
  Joachim Zentes and Bernhard Swoboda and Dirk Morschett , Gabler Verlag (2003) | Other

  Retail-Performance-Measurement
  Michael Neidhart and Dirk Morschett and Henryk Biesiada , Gabler | Other

  Retail-Branding — Strategischer Rahmen für das Handelsmarketing
  Dirk Morschett | Other

Teaching and courses

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