Silke Bambauer-Sachse

Marketing

Research and publications

  • Journal Articles, Book Chapters, Conference Abstracts
    107 publications

    Consumers’ Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions
    Journal of Service Research (2024) | Journal article

    Do purchase intentions depend on corporate response strategies? - The role of perceived response appropriateness
    Silke Bambauer-Sachse, Sanja Maria Stuhldreier, Academy of Marketing Science Annual Conference: Marketing and AI: Shaping the Future Together: (5.2024) | Conference

    Dynamic pricing in new service contexts: Repurchase intentions of price-advantaged customers and the roles of price confusion and trust
    Ashley Young, Léa Grivel, Silke Bambauer-Sachse, Academy of Marketing Science Annual Conference: Marketing and AI: Shaping the Future Together: (2024) | Conference

    Understanding Consumers’ Booking Intentions for Sustainable Travel Packages
    Silke Bambauer-Sachse, Markus Orth, 30th RARCS Conference: (2024) | Conference

    Paradoxical fairness perceptions of dynamic pricing sequences
    Silke Bambauer-Sachse, Ashley Young, Academy of Marketing Science Annual Conference: Welcome to the New Normal: Life after the Chaos: (2023) | Conference

    Effects of complaint management strategies in social networks on observers' emotional attachment and brand commitment , in Optimistic Markting in Challenging Times: Serving Ever-Shifting Consumer Needs: Proceedings of the 2022 AMS Annual Conference
    Silke Bambauer-Sachse, Sanja Maria Stuhldreier (2023) | Book chapter

    Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity , in Optimistic Markting in Challenging Times: Serving Ever-Shifting Consumer Needs: Proceedings of the 2022 AMS Annual Conference
    Silke Bambauer-Sachse, Ashley Young (2023) | Book chapter

    Effects of corporate response patterns in social networks on brand attitudes and purchase intentions of observing consumers
    Silke Bambauer-Sachse, Sanja Maria Stuhldreier, Academy of Marketing Science Annual Conference: Welcome to the New Normal: Life after the Chaos: (2023) | Conference

    Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?
    Journal of Business-to-Business Marketing (2022) | Journal article

    Customer Cognitive Appraisals of Differential and Dynamic Pricing
    Marketing ZFP (2022) | Journal article

Teaching and courses

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