Recherche et publications

• Journal Articles, Book Chapters, Conference Abstracts
  108 publications

  The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging
  Journal of Retailing and Consumer Services (2025) | Article

  Consumers’ Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions
  Journal of Service Research (2024) | Article

  Do purchase intentions depend on corporate response strategies? - The role of perceived response appropriateness
  Silke Bambauer-Sachse, Sanja Maria Stuhldreier, Academy of Marketing Science Annual Conference: Marketing and AI: Shaping the Future Together: (5.2024) | Conférence

  Dynamic pricing in new service contexts: Repurchase intentions of price-advantaged customers and the roles of price confusion and trust
  Ashley Young, Léa Grivel, Silke Bambauer-Sachse, Academy of Marketing Science Annual Conference: Marketing and AI: Shaping the Future Together: (2024) | Conférence

  Understanding Consumers’ Booking Intentions for Sustainable Travel Packages
  Silke Bambauer-Sachse, Markus Orth, 30th RARCS Conference: (2024) | Conférence

  Paradoxical fairness perceptions of dynamic pricing sequences
  Silke Bambauer-Sachse, Ashley Young, Academy of Marketing Science Annual Conference: Welcome to the New Normal: Life after the Chaos: (2023) | Conférence

  Effects of complaint management strategies in social networks on observers' emotional attachment and brand commitment , dans Optimistic Markting in Challenging Times: Serving Ever-Shifting Consumer Needs: Proceedings of the 2022 AMS Annual Conference
  Silke Bambauer-Sachse, Sanja Maria Stuhldreier (2023) | Chapitre de livre

  Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity , dans Optimistic Markting in Challenging Times: Serving Ever-Shifting Consumer Needs: Proceedings of the 2022 AMS Annual Conference
  Silke Bambauer-Sachse, Ashley Young (2023) | Chapitre de livre

  Effects of corporate response patterns in social networks on brand attitudes and purchase intentions of observing consumers
  Silke Bambauer-Sachse, Sanja Maria Stuhldreier, Academy of Marketing Science Annual Conference: Welcome to the New Normal: Life after the Chaos: (2023) | Conférence

  Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?
  Journal of Business-to-Business Marketing (2022) | Article

  Customer Cognitive Appraisals of Differential and Dynamic Pricing
  Marketing ZFP (2022) | Article

  Negativ consumer reactions to dynamic pricing with personal and external criteria
  Silke Bambauer-Sachse, Ashley Young, AMA Winter Academic Virtual Conference: Reconnecting and Reconceiving the Marketplace: (2022) | Conférence

  Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing , dans From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science Annual Conference
  Silke Bambauer-Sachse, Yannick Renaud, Ashley Young (2022) | Chapitre de livre

  Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity
  Silke Bambauer-Sachse, Ashley Young, Academy of Marketing Science Annual Conference: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: (2022) | Conférence

  Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing , dans From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science Annual Conference
  Silke Bambauer-Sachse, Ashley Young (2022) | Chapitre de livre

  Sports tourism destinations and the importance of online social networking sites
  Silke Bambauer-Sachse, Carmen Sarah Einsle, Third International Conference on Technology in Physical Activity and Sport: (2022) | Conférence

  Effects of complaint management strategies in social networks on observers' emotional attachment and brand commitment
  Silke Bambauer-Sachse, Sanja Maria Stuhldreier, Academy of Marketing Science Annual Conference: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: (2022) | Conférence

  Consumer reactions to dynamic pricing as a norm-breaking practice with increasing levels of company clarifications , dans Celebrating the Past and the Future of Marketing and Discovery with Social Impact: Proceedings of the 2021 Annual Virtual Conference and World Congress
  Silke Bambauer-Sachse, Ashley Young (2022) | Chapitre de livre

  Customer satisfaction with business services: is agile better?
  Journal of Business and Industrial Marketing (2021) | Article

  Consumer reactions to dynamic pricing as a norm-breaking practice with increasing levels of company clarifications
  Silke Bambauer-Sachse, AShley Young, Academy of Marketing Science Virtual Conference: Celebrating the Past and Future of Marketing: (2021) | Conférence

  Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing
  Silke Bambauer-Sachse, Ashley Young, Academy of Marketing Science Virtual Conference: From Micro to Macro: Dealing with Uncertainties in the Global Marketing Place: (2020) | Conférence

  Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing
  Silke Bambauer-Sachse, Yannick Renaud, Ashley Young, Academy of Marketing Science Virtual Conference: From Micro to Macro: Dealing with Uncertainties in the Global Marketing Place: (2020) | Conférence

  Comparative Advertising: Effects of Concreteness and Claim Substantiation through Reactance and Activation on Purchase Intentions
  Journal of Business Research (2018) | Article

  Which effects do price promotions have on purchase intentions in post-promotion periods and what role do reductions of consumers' reference price and willingness to pay play in this context?
  Swiss Journal of Business Research and Practice (2018) | Article

  Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response
  Journal of Retailing and Consumer Services (2018) | Article

  Short- and Long-Term Consumer Reactions to Promotions , dans Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  Silke Bambauer-Sachse, Laura Massera (2018) | Chapitre de livre

  Consumer Reactions to Low vs. High Levels of Customization , dans Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  Silke Bambauer-Sachse (2018) | Chapitre de livre

  Reactance arousal in the context of comparative advertising for goods versus services: The role of claim concreteness and type of product attribute
  Priska Heinzle, Silke Bambauer-Sachse, ICORIA 2018 Annual Conference: (2018) | Conférence

  Which Dimension of Brand Globalness Matters in Advertisements? An Extended Abstract , dans Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
  Silke Bambauer-Sachse (2017) | Chapitre de livre

  The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising: An Extended Abstract , dans Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
  Silke Bambauer-Sachse, Priska Heinzle (2017) | Chapitre de livre

  Which Proportion of Their Reference Price Are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions? An Extended Abstract , dans Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
  Silke Bambauer-Sachse, Laura Massera (2017) | Chapitre de livre

  Consumer reactance after contact with comparative advertising: The role of independent test results and consumers’ predisposition to show state reactance – a structured abstract , dans Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
  Silke Bambauer-Sachse, Priska Heinzle (2017) | Chapitre de livre

  Effects of promotion type on future purchase intentions through different types of consumer response: A structured abstract , dans Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
  Silke Bambauer-Sachse, Laura Massera (2017) | Chapitre de livre

  Short and Long-Term Consumer Reactions to Promotions
  Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science Annual Conference: Back to the Future: Using Marketing Basics to Provide Customer Value: (2017) | Conférence

  Consumer Reactions to a Low versus High Level of Customization
  Silke Bambauer-Sachse, Academy of Marketing Science Annual Conference: Back to the Future: Using Marketing Basics to Provide Customer Value: (2017) | Conférence

  Consumer Reactions to Comparative Advertising: The Role of Product Type and Sensation Seeking – A Structured Abstract , dans Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
  Silke Bambauer-Sachse, Priska Heinzle (2016) | Chapitre de livre

  The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity , dans Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
  Silke Bambauer-Sachse, Priska Heinzle (2016) | Chapitre de livre

  Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims , dans Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
  Silke Bambauer-Sachse, Laura Massera (2016) | Chapitre de livre

  When does the Value of Compensation Matter in Service Recovery? , dans Let’s get Engaged! Crossing the Threshold of Marketing’s Engagement Era. AMSAC 2014. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  Silke Bambauer-Sachse, Landisoa Rabeson (2016) | Chapitre de livre

  The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising
  Silke Bambauer-Sachse, Priska Heinzle, Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends: (2016) | Conférence

  Which Proportion of Their Reference Price are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions?
  Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends: (2016) | Conférence

  Which Dimension of Brand Globalness Matters in Advertisements?
  Silke Bambauer-Sachse, Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends: (2016) | Conférence

  Consumer Reactance after Contact with Comparative Advertising - The Role of Independent Test Results and Predisposition to Show State Reactance
  Silke Bambauer-Sachse, Priska Heinzle, Academy of Marketing Science World Marketing Congress: (2016) | Conférence

  Effects of Promotion Type on Future Purchase Intentions through Different Types of Consumer Response
  Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science World Marketing Congress: (2016) | Conférence

  In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes? A Structured Abstract , dans Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
  Silke Bambauer-Sachse, Laura Massera (2016) | Chapitre de livre

  Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility
  Journal of Retailing and Consumer Services (2015) | Article

  Service recovery for moderate and high involvement services
  Journal of Services Marketing (2015) | Article

  Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
  Journal of Retailing and Consumer Services (2015) | Article

  The Role of Anger and Activation in the Context of Consumer Reactions to Comparative Advertising Based on Attribute Versus Price Comparisons , dans AMA Summer Marketing Educators' Conference: Improving Business Practice Through Marketing Insight
  Silke Bambauer-Sachse, Priska Heinzle (2015) | Chapitre de livre

  In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes?
  Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science Annual Conference: Rediscovering the Essentiality of Marketing: (2015) | Conférence

  Consumer Reactions to Comparative Advertising - The Role of Product Type and Sensation Seeking
  Silke Bambauer-Sachse, Priska Heinzle, Academy of Marketing Science Annual Conference: Rediscovering the Essentiality of Marketing: (2015) | Conférence

  The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
  Silke Bambauer-Sachse, Priska Heinzle, Academy of Marketing Science World Congress: (2015) | Conférence

  Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims
  Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science World Congress: (2015) | Conférence

  Can advertising compensate the detrimental effects of negative online product reviews?
  Marketing Journal of Research and Management (2014) | Article

  Appropriate Strategies to Avoid or Recover Negative Customer Experiences , dans Customer Experience Management
  Silke Bambauer-Sachse (2014) | Chapitre de livre

  Under which mood and deal proneness conditions do price promotions really lead to high purchase intention? , dans Paradigm Shifts & Interactions, Proceedings of the 43th Annual Conference of the European Marketing Academy
  Silke Bambauer-Sachse, Laura Massera (2014) | Chapitre de livre

  Effective Use of Non-monetary and Monetary Compensation in Service Recovery
  Silke Bambauer-Sachse, Landisoa Rabeson, AMA Winter Marketing Edcuators' Conference: (2014) | Conférence

  When does the value of compensation matter in service recovery processes?
  Silke Bambauer-Sachse, Landisoa Rabeson, Academy of Marketing Science Annual Conference: Let's Get Engaged! Crossing the Treshold of Marketing's Engagement Era: (2014) | Conférence

  Under which mood and deal proneness conditions do price promotions really lead to high purchase intention?
  Silke Bambauer-Sachse, Laura Massera, 43th EMAC Conference: (2014) | Conférence

  Do consumers still believe what is said in online product reviews? A persuasion knowledge approach
  Journal of Retailing and Consumer Services (2013) | Article

  Reference price reduction through repeated contacts with price promotions – the role of the saving format , dans Ideas in Marketing: Finding the New and Polishing the Old
  Silke Bambauer-Sachse, Laura Massera (2013) | Chapitre de livre

  Reference price reduction through repeated contacts with price promotions – the role of the saving format
  Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science Annual Conference: Ideas in Marketing: Finding the New and Polishing the Old: (2013) | Conférence

  Effects of price promotions on consumer’s internal reference prices: the role of mood and need for cognition
  Silke Bambauer-Sachse, Laura Massera, 20th Recent Advances in Retailing and Services Science Conference: (2013) | Conférence

  The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet , dans ACR 2010 Proceedings
  Silke Bambauer-Sachse, Sabrina Mangold (2012) | Chapitre de livre

  Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed? , dans ACR 2010 Proceedings
  Silke Bambauer-Sachse, Zoltan Horvath (2012) | Chapitre de livre

  Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings? , dans ACR 2012 Proceedings
  Silke Bambauer-Sachse (2012) | Chapitre de livre

  Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong? , dans ACR 2012 Proceedings
  Silke Bambauer-Sachse, Angelique Dupuy (2012) | Chapitre de livre

  Which level of product customization is more beneficial than offering a choice of standard products?
  Silke Bambauer-Sachse, 19th Recent Advances in Retailing and Services Science Conference: (2012) | Conférence

  Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong?
  Silke Bambauer-Sachse, Angelique Dupuy, Association for Consumer Research North American Conference: (2012) | Conférence

  Can Advertising Elements Improve Consumer Evaluations of Brand Extensions with a Moderate or Low Fit
  Psychology & Marketing (2011) | Article

  Brand Equity Dilution Through Negative Online Word-of-Mouth Communication
  Journal of Retailing and Consumer Services (2011) | Article

  Temporal Reframing of Prices: When Is It Beneficial?
  Journal of Retailing (2011) | Article

  Which Communication Strategies Can Counterbalance Detrimental Effects of Negative Product Reviews on the Internet?
  Silke Bambauer-Sachse, Sabrina Mangold, 18th Recent Advances in Retailing and Services Science Conference: (2011) | Conférence

  Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings?
  Silke Bambauer-Sachse, Association for Consumer Research North American Conference: (2011) | Conférence

  Does a Marketer’s Responsibility for a Surcharge Moderate Price Partitioning Effects? , dans Advances in Consumer Research
  Silke Bambauer-Sachse, Sabrina Mangold (2010) | Chapitre de livre

  Brand Equity Dilution Through Negative Online Word-of-Mouth Communication
  Silke Bambauer-Sachse, Sabrina Mangold, 17th Recent Advances in Retailing and Services Science Conference: (2010) | Conférence

  Brand Equity Dilution Through Negative Online Word-of-Mouth Communication: The Moderating Effects of Product Type and Valence
  Silke Bambauer-Sachse, Sabrina Mangold, German-French-Austrian Conference on Marketing: (2010) | Conférence

  The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
  Silke Bambauer-Sachse, Sabrina Mangold, Association for Consumer Research North American Conference: (2010) | Conférence

  Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
  Silke Bambauer-Sachse, Zoltan Horvath, Association for Consumer Research North American Conference: (2010) | Conférence

  Can a Positive Mood Counterbalance Weak Arguments in Personal Sales Conversations?
  Journal of Retailing and Consumer Services (2009) | Article

  Are Temporally Reframed Prices Really Advantageous? A More Detailed Look at the Processes Triggered by Temporally Reframed Prices
  Journal of Retailing and Consumer Services (2009) | Article

  Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images , dans Advances in Consumer Research
  Silke Bambauer-Sachse, Heribert Gierl (2009) | Chapitre de livre

  Is Scaling Down Prices Really Advantageous?
  Silke Bambauer-Sachse, Sabrina Mangold, 16th Recent Advances in Retailing and Services Science Conference: (2009) | Conférence

  Does a Marketer’s Responsibility for a Surcharge Moderate Price Partitioning Effects
  Silke Bambauer-Sachse, Sabrina Mangold, Association for Consumer Research North American Conference: (2009) | Conférence

  Hängt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der Güterkategorie ab?
  Die Unternehmung (2008) | Article

  Welche Effekte hat Brand Placement in PC-/Videospielen?
  Der Markt (2008) | Article

  Wirken partitionierte Preise wirklich günstiger als Komplettpreise?
  Der Markt (2008) | Article

  Werbewirkung qualitätsbezogener Website-Elemente , dans Erfolgsfaktoren der Website-Gestaltung
  Silke Bambauer-Sachse, Heribert Gierl (2008) | Chapitre de livre

  Should Marketers Use Price Partitioning or Total Prices? , dans Advances in Consumer Research
  Silke Bambauer-Sachse, Heribert Gierl (2008) | Chapitre de livre

  Mood and Argument Strength Effects in a Personal Sales Conversation
  Silke Bambauer-Sachse, Heribert Gierl, 15th Recent Advances in Retailing and Services Science Conference: (2008) | Conférence

  Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images
  Silke Bambauer-Sachse, Heribert Gierl, Association for Consumer Research Annual Conference: (2008) | Conférence

  Effects of Price Partitioning versus Using Total Prices on Product Evaluation
  Marketing JRM (2007) | Article

  Welchen Einfluss haben Coupons auf Produktbewertung und Kaufabsicht?
  Wisu (2007) | Article

  Difficulties with Using Correlations to Determine the Relative Strength of Effects of Latent Variables
  Der Markt (2007) | Article

  Werbewirkung ausgewählter Website-Elemente – eine empirische Studie am Beispiel der Internetauftritte von Pkw-Herstellern , dans Vielfalt und Einheit in der Marketingwissenschaft
  Silke Bambauer-Sachse, Heribert Gierl (2007) | Chapitre de livre

  Should Marketers Use Price Partitioning or Total Prices?
  Silke Bambauer-Sachse, Heribert Gierl, Association for Consumer Research Annual Conference: (2007) | Conférence

  Effects of Consumers’ Mood in a Personal Sales Conversation
  Marketing JRM (2006) | Article

  Die Wirkung der Stimmung des Kunden im Verkaufsgespräch
  Der Markt (2006) | Article

  Effects of Mood and Argument Strength on Product Evaluation in a Personal Sales Conversation , dans International Advertising and Communication
  Silke Bambauer-Sachse, Heribert Gierl (2006) | Chapitre de livre

  Effects of Brand Placement in PC/Video Games on the Change of the Attitude Toward the Advertised Brand
  Silke Bambauer-Sachse, AMA Summer Educators’ Conference: (2006) | Conférence

  Effects of brand placement in PC/video games on the change of the attitude toward the advertised brand , dans AMA Educators' Proceedings
  Silke Bambauer-Sachse (2006) | Chapitre de livre

  Effects of Website Quality Information on Perceived Product Quality
  Silke Bambauer-Sachse, Heribert Gierl, 4th EMAC Conference: (2005) | Conférence

  Effects of Consumers Mood in a Personal Sales Conversation
  Silke Bambauer-Sachse, Heribert Gierl, 4th International Conference on Research in Advertising (ICORIA): (2005) | Conférence

  Effekte qualitätsbezogener Zusatzinformationen für Websites auf die Beurteilung von Produkten
  Marketing ZFP (2004) | Article

  Werbewirkung von Website-Elementen
  Marketing ZfP (2004) | Article

  Die Überzeugungskraft unattraktiver Kommunikatoren
  Der Markt (2002) | Article

  Information networks as a safeguard from opportunism in industrial supplier-buyer-relationships
  Schmalenbachs Business Review (2002) | Article

  Werbewirkung von Unternehmens-Websites am Beispiel von Banken
  Planung und Analyse (2001) | Article

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