Communications spécialisées
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Teaching
Details
Faculty Faculty of Management, Economics and Social Sciences Domain Communication and Media Research Code UE-EKM.00402 Languages French Type of lesson Lecture
Level Master Semester AS-2024 Schedules and rooms
Summary schedule Tuesday 08:15 - 10:00, Hebdomadaire (Autumn semester)
Tuesday 13:15 - 15:00, Hebdomadaire (Autumn semester)
Hours per week 4 Teaching
Documents
Bibliography • Aaker, D. A. (1996). Measuring brand equity across products and markets. Free Press.
• Arnaud, T., & Thompson, C. J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of Consumer Research, 31(4), 868-882.
• Berens, G., & van Riel, C. B. (2004). Corporate associations in the academic literature: Three main streams of thought in the reputation measurement literature. Corporate Reputation Review, 6(2/3), 161-178.
• De Cherantony, L. (2001). A model for strategically building brands. Butterworth-Heinemann.
• Henderson, C. M., & Cote, J. A. (1998). Guidelines for selecting logos. Journal of Marketing, 62(2), 14-30.
• Keller, K. L. (1993). Measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
• Moreno de los Rios, I. (2017). Six étapes pour une entreprise omnicanal : Le parcours du client.
• Philips, L. W. (2013). Media training Bible. John Wiley & Sons.
• Pollock, T. G., Lashley, K., Rindova, V. P., & Han, J-H. (2019). Which of these things are not like the others? Comparing the rational, emotional, and moral aspects of reputation, status, celebrity, and stigma. Journal of Management, 45(6), 2313-2338.
• Schenkler, S., & Herrling, S. (2003). Batten down the hatches: Handling the media in a crisis. Corporate Reputation Review, 6(3), 209-217.
• Schenkler I. & Herrling, T. (2003). Caught on the hook: Responding to media calls. In Guide to Media Relations. Prentice Hall Series in Advanced Business Communication (pp. 56-73). Pearson.
• Shah, D., Rust, R. T., Parasuraman, A., Staelin, R., & Day, G. S. (2006). The Path to Customer Centricity. Journal of Service Research, 9(2), 113-124. -
Dates and rooms
22.10, 29.10 et 05.11 le cours aura lieu également au Media Lab (sous-sol -1 F0103)
Date Hour Type of lesson Place 24.09.2024 08:15 - 10:00 Cours PER 21, Room D130 24.09.2024 13:15 - 15:00 Cours PER 21, Room D130 01.10.2024 08:15 - 10:00 Cours PER 21, Room D130 01.10.2024 13:15 - 15:00 Cours PER 21, Room D130 08.10.2024 08:15 - 10:00 Cours PER 21, Room D130 08.10.2024 13:15 - 15:00 Cours PER 21, Room D130 15.10.2024 08:15 - 10:00 Cours PER 21, Room D130 15.10.2024 13:15 - 15:00 Cours PER 21, Room D130 22.10.2024 08:15 - 10:00 Cours PER 21, Room D130 22.10.2024 13:15 - 15:00 Cours PER 21, Room D130 29.10.2024 08:15 - 10:00 Cours PER 21, Room D130 29.10.2024 13:15 - 15:00 Cours PER 21, Room D130 05.11.2024 08:15 - 10:00 Cours PER 21, Room D130 05.11.2024 13:15 - 15:00 Cours PER 21, Room D130 -
Assessments methods
Evaluation continue - AS-2024, Session d'hiver 2025
Assessments methods By rating Descriptions of Exams Les étudiant(e)s sont évalué(e)s au moyen d’un :
1. Travail individuel final (40%),
2. Travail en équipe (30%).
3. Media Lab Training (30%)
Pas d'examen de rattrapage
Cours à évaluation continue : la désinscription ou le retrait du cours ne sera plus possible après la période d'inscription (cf. calendrier des sessions sur le site de la Faculté).
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Assignment
Valid for the following curricula: BeNeFri - Sciences économiques et sociales
Version: 2018-SP_V01 - SES BeNeFri
Course > Master course offering for BeNeFri Students
Complementary learnings in SES or mobility students
Version: ens_compl_ses
Mster course offering for Mobility Students
Doc - Business Informatics
Version: 20210713
Elective courses > Wahlkurse UNIFR
Doc - Economics
Version: 2002-SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Economie quantitative
Version: 2002-SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Management
Version: 2002-SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Management in Nonprofit-Organisation
Version: 2002-SA_V01 -60 ECTS Théoriques
Elective courses > Wahlkurse UNIFR
Doc - Sciences sociales
Version: 2002-SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Sciences économiques et sociales
Version: 2002-SA_V01
Cours a choix > Wahlkurse UNIFR
Ma - Accounting and Finance - 120 ECTS
Version: 2024-SP_V02 - DD Caen
UniFr courses > Elective courses - Max 18 ECTS > SES Master level courses
Ma - Accounting and Finance - 90 ECTS
Version: 2021-SA_V02 - Dès SA-2024
Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses
Ma - Business Communication - Management - 90 ECTS
Version: 2022-SA_V03
Courses - 60 ECTS > Communication
Ma - Business Communication : Business Informatics - 90 ECTS
Version: 2024-SA_V03
Communication
Ma - Business Communication : Economics - 90 ECTS
Version: 2021-SA_V03
Courses > Communication > Mandatory courses - 15 ECTS
Ma - Business Communication : Ethics and Economics 90 ECTS
Version: 2017-SP_V02 - Ethique
Courses - 60 ECTS > Mandatory courses - 15 ECTS
Ma - Communication and Society - 90 ECTS
Version: 2021-SA_V03
Forschungsbereiche > Inter- & Transdisciplinary Perspectives
Ma - Economics - 90 ECTS
Version: 2021-SA_V04
Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesCourse selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
Ma - International and European Business - 90 ECTS
Version: 2021-SA_V01 - dès SA-2024
Courses > Additional courses > SES Master level courses
Ma - Management - 90 ECTS
Version: 2021-SA_V03 - Dès SA-2024
Courses: min. 72 ECTS > Elective courses > SES Master level courses
Ma - Marketing - 90 ECTS
Version: 2021-SA_V03 - Dès SA-2024
Courses - 72 ECTS > Complementary module > COM Module validation element group > COM : Communication > Core coursesCourses - 72 ECTS > Elective Master courses from the whole university > SES Master level courses
MiBa - Kommunikationswissenschaft und Medienforschung - 30 ECTS
Version: 2015-SA_V01
frei wählbare ECTS-Punkte > Ma - Frei wählbare ECTS-Punkte
MiMa - Communication and Society - 30 ECTS
Version: 2021-SA_V01
frei wählbare ECTS-Punkte > Ma - Frei wählbare ECTS-Punkte